The Carmel Chamber of Commerce recognizes the vital role our local merchants and restaurants play in our community and economy. When deciding which businesses to support, start small. Your everyday choices can benefit small businesses and the communities you care about in a heartwarming way.
Here are just some of the ways you can shop local and support local businesses and your community.
Shop Local Holiday Bingo – Promote Your Business This Holiday Season!
The Carmel Chamber of Commerce is excited to invite your business to participate in our 2025 Holiday Bingo program—a fun and festive way to boost visibility, increase foot traffic, and engage both residents and visitors throughout the holiday season.
This program is completely free for Chamber members and designed to showcase the amazing variety of shops, restaurants, galleries, cafés, and service businesses that make Carmel shine.
How It Works
How It WorksNo cost to participate—we provide everything you need.
Your business will appear as one of the squares on the official Holiday Bingo card.
When visitors stop in with their Bingo card, simply stamp your square using the stamp we provide. (No purchase is required on their part, but we will encourage them to shop and support.)
The Chamber will award holiday gift card prizes to Bingo winners—redeemable at Chamber member businesses.
Key Dates
Key DatesThe Bingo program runs throughout the holiday season.
Please confirm your participation by December 1.
Once the list is finalized, we’ll begin distributing Bingo cards and promoting the program.
Promotion & Visibility
Promotion & VisibilityThe Chamber will promote the Holiday Bingo program through:
Email newsletters
Social media
The Carmel Visitor Center
Holiday events and partner channels
This is a wonderful opportunity to introduce your business to new customers while participating in a cheerful, community-wide activity.
Ready to Join Us?
Ready to Join Us?To confirm your participation, contact:
Kimberlie Guerrieri, kimberlie@carmelchamber.org.
Carmel Residents Association - Village Incentive Program
We're thrilled to partner with the Carmel Residents Association (CRA) to support their Shop Local program – the Village Incentive Program (VIP).
What is the VIP Program?
The Village Incentive Program (VIP) is designed to reward CRA members with special offers from nearly 60 participating local merchants from the Carmel and Monterey area, with more being added every month.
- Exclusive Discounts: Many merchants offer CRA members significant discounts on their purchases.
- Special Offers: Some merchants provide freebies or other unique incentives to CRA members.
- Easy Participation: Simply present your VIP card at the time of your order to enjoy your special offer.
Participating Merchants and Restaurants
Check out the list of participating merchants and restaurants who are part of the VIP program. With such a diverse array of options, you're sure to find something special every time you shop local.
Ready to get your VIP card ?
Support our local community, enjoy exclusive perks, and make the most of what the Carmel Area has to offer with the VIP program. The VIP Card is just one of the many benefits of being a CRA member, and you don't need to live in Carmel-by-the-Sea to join.
American Express - Shop Small
Show Love. Shop Small.
When choosing where to shop, remember that every small step makes a big difference. Your everyday choices have the power to uplift small businesses and the communities you hold dear.
By shopping small, you’re not just making a purchase; you’re showing love to the heart of our neighborhoods. Small businesses add charm, character, and a sense of community to our lives. They are owned by our friends, neighbors, and family members who work hard to bring unique products and services to our towns.
Shop Small is more than a movement; it's a celebration of the local shops, restaurants, and service providers that make our communities special. By supporting these businesses on Small Business Saturday—and every day—you help keep our communities vibrant and thriving. Your support means the world to small business owners and ensures the unique character of our neighborhoods continues to flourish.
Show love. Shop small. Support the places that make your community home.
Friends of De Tierra
De Tierra Vineyards enhances the Carmel-by-the-Sea experience beyond its Winery and Tasting Room. Wine Club members enjoy exclusive benefits designed to make every visit exceptional.
Through the "Friends of De Tierra" program, the winery has partnered with premier local businesses to offer unique discounts and special perks. In addition to member-only pricing on wines and complimentary monthly tastings, members gain access to exclusive offers across 10 categories, including luxury hotels, top-rated restaurants, exciting excursions, and more.
De Tierra Vineyards is always seeking new local businesses to join their "Friends of De Tierra" program and add additional partners to enhance the offerings for their members. For those interested in joining, please reach out to De Tierra Vineyards to explore partnership opportunities.
With these carefully curated benefits, De Tierra Vineyards ensures that every visit extends beyond the glass, creating a truly memorable experience.
