• 2017 Plan of Work

  • 1. Promote Carmel to visitors and take care of their information needs when they are in town

    1. Visitor Center
      • Provide 100% coverage with volunteers and paid staff for 7 days a week
      • Gather available rooms list and book rooms for visitors who come to town without a room
      • Work with city to get signs at the Plaza pointing to the visitor center
      • Collect stats and report number of visitors in person and on the phone
    2. Guide to Carmel
      • Provide membership copy, editorial, photos, proofing
      • Print and distribute 120,000 copies to visitors, visitor centers, inns, on the street, at airports, San Francisco Visitor Center
      • Update publishing contract in 2017
    3. Website - add to a comprehensive list of business resources
    4. Visit Carmel - integrate and coordinate with this group to bring out-of-town visitors particularly in off season and mid-week
    5. Expand the capacity of visitor center volunteers to make them available for help during large events
    6. Wine tasting
      • Continue to support the Carmel Wine Walk by-the-Sea, meetings, accounting, sales
      • Continue to support the wine tasting rooms outside of CBTS
    7. Sustainable tourism
      • Continue to collaborate with Carmel Residents Association, Monterey Bay Aquarium, Sustainable Carmel, Carmel Innkeepers Association and others on sustainability issues
      • Set an example for other businesses in sustainable practices at the Chamber of Commerce offices – recycling, waste for Taste of Carmel, editorials in Pine Cone
      • Continue to advocate for recycling on the street in Carmel-by-the-Sea
      • Encourage restaurants to engage with the Seafood Watch program
    8. Acquire or create materials in Chinese - rules for visiting Carmel

    2. Provide conduits to advocate for, recognize, celebrate, welcome each business, connect, and bring commerce small businesses

    1. Support large events such as Concours on the Avenue, Tour d’Elegance,Carmel Art Festival, Poodle Day
      • Answer questions, give out programs, sell posters, promote on website, in Guide, in visitor center
    2. Present chamber events which support local businesses
      • January Membership breakfast
      • Showcase local businesses through 10 after-hours mixers
      • Welcome new businesses with 20 ribbon cuttings
      • Provide quarterly education forums - the first one in 2017 will follow the CRA Sustainable Tourism speaker 
      • Honor and celebrate long time businesses at the June Membership Luncheon
      • Present the 27th Annual Taste of Carmel – showcasing restaurants and wineries for local and out-of-town visitors
      • Produce the Awards of Excellence Awards & Dinner to celebrate excellence
      • Staff booths at Fourth of July, Tree-lighting and car events
    3. Staff and organize the monthly Business Roundtable
    4. Study current issues and advocate for small business
      • Attend city council meetings
      • Meet individually with council and city staff
      • Water – Participate in the Coalition of Monterey County Businesses to promote a new water source  
      • Traffic – Widening of Highway 156, round-about construction as it affects business
      • Work with State Parks and MST to get Marathon Flats for a Park n’Ride
      • Work with city staff on ordinances, regulations, permit streamlining
      • Work on whatever issues are hot in the city – restaurant regulations, beach fires, smoking, signage, parking
    5. Organize and promote shuttles to AT& T Tournament & Concours d’Elegance which bring people to Carmel instead of parking at Fort Ord
    6. Visit Chamber members and attend member events
    7. Set up a process for taking a stand on city and county-wide initiatives which affect small businesses
    8. Develop a Buy Local program
    9. Meet with each category of business to find out how to meet their needs
    10. Add site vacancies to website for those looking for a business site 
    11. Work with the city to develop a welcome packet for new businesses
    12. Get CRA to join CCC and put more business people on the CRA board

    3. Strengthen chamber membership as a critical funding source and engagement tool

    1. Hire an additional part-time membership sales person
    2. Sell, enroll, orient new members
      • Invoice, do collections each year
      • Maintain current level of 85% retention
      • Support the Ambassadors committee
      • Talk membership at every event
      • Grow the Executive Leadership Council 
    3. Communicate regularly with each member
      • Email blast each Tuesday
      • Monthly newsletter online and in the Pine Cone
      • Monthly Pine Cone page
      • Submit Pine Cone columns as appropriate
      • Maintain Facebook, twitter communications
      • Manage ads for Carmel Magazine, and all newspapers
      • Publish a 2016 Annual Report in January, 2017
    4. Provide mentoring on anything and everything for member businesses
    5. Compose and compile at least 6 member surveys per year to gain member input
    6. Sell advertising for website, plasma screen in visitor center, newsletter and new Member-to-Member e-mails
    7. Develop new business directory for all businesses - not just members

    4. Infrastructure

    1. Update Chamber procedures manual
    2. Manage payroll, insurances, budget, financial reports
    3. Finish moving in
      • Find conference table
      • Sell outdoor furniture
    4. Hire new financial person to replace outgoing staff member
    5. Explore options for a new funding source from city
    6. Work with Carmel Plaza to develop a co-working space at the Plaza