Shop Carmel Program
The Carmel Chamber of Commerce introduced its first ever Shop Local program in 2017! This program is designed to encourage our community to support local shops, restaurants and services. Small business represents over 99% of our nation’s economy and employs roughly 58 million people across the country. For every dollar spent in the community sixty eight cents stays local, which helps to keep folks employed and shop doors open, and it also translates into valuable tax revenue that communities need for road improvements, education and infrastructure. So everybody wins!
The program will be year ‘round and will not only feature all of our local businesses, but will also provide valuable tools and resources for new businesses looking for helpful tips, existing businesses looking for marketing tools and visitors looking to learn more about our local retailers.
Small Business Saturday
Saturday, November 24, 2018
Ocean Ave. btwn Junipero & Mission
Carmel-by-the-Sea, CA 93921
The Carmel Chamber of Commerce Welcome Station will have a list of Carmel Shop Small Businesses and free ‘Make Our Day Shop Carmel’ canvas shopping bags!
If you are a local business and want to participate in the 2018 Small Business Saturday event, please contact The Carmel Chamber of Commerce at (831) 624-3877 or firstname.lastname@example.org and we’re happy to get your started. It’s going to be great fun and a great day for our local businesses.
By Barbara Thau, CONTRIBUTOR, FORBES
Opinions expressed by Forbes Contributors are their own.
To say that digital commerce is killing off physical stores is lazy thinking and a half-truth. On the contrary, pure-play online shopping is the imperiled model, evidenced by the lack of e-commerce-only retailers — save for Amazon and eBay - that have gained any meaningful heft and influence. Of course, e-commerce is informing how we shop, having an outsized impact on traditional retail: from the rise of buy online, pick up in-store perks to the fact that Amazon is now the second biggest seller of consumer electronics after Best Buy. But the spate of retail bankruptcies, store closings and liquidations doesn’t mean consumers have traded in bricks for clicks. They reflect a mixed brew of factors, including a vastly overstored retail landscape still sized for a pre e-commerce/pre Great Recession shopping mindset, just as consumers buy fewer tangible things, like a new purse, opting for more experiential purchases, like a dinner out. And despite all the chatter about e-commerce putting brick-and-mortar out of business, it’s the online-only merchants that are struggling to go it alone (think Etsy), as legacy retailers such as Wal-Mart buy up online merchants.